I guess at one time or another we’ve all had a go at selling something.
I’ve been selling for over 30 years and have sold many different products and services. I have Sold to all kinds of individuals, organizations, and businesses and enjoyed mostly every minute.
I can say with full confidence I love helping my customers solve problems, and I view the Act of Selling as helping clients solve problems.
I have watched Salespeople come and go over the years and I have marvelled at the different way people approach Selling. Some people take to Sales like a duck takes to water and others never seem to get anywhere.
I like to think I have a very positive outlook and I try to see the good in any situation. I can also be a very analytical person, so I have tried to figure out why some people succeed in Sales and why some people fail.
Why is it some people Sell Well and others struggle? Why do some people Love Selling and others hate it? What is the determinant factor for An Aptitude In Sales?
After all this time, I think there is a common thread.
Perception of Sales Determines Sales Aptitude
Whether a person will succeed or fail in a Sales Job obviously relies on a multitude of factors and one thing alone will not determine their fate when it come to successful selling.
One of the main indicators is a persons’ Perception of Selling and Salespeople. Their attitude about the occupation seems to make a huge difference right from the start.
If you view Salespeople and Selling in a positive light or even not a negative light, you’ll be much more mentally equipped to Excel as a Seller.
Face it, there are a lot of Negative Stereotypes of Sales as a profession and Salespeople in general. Considering all the derogatory images, is it any wonder many have a negative perception of the job.
Ask a little child what they want to be when they grow up. Yup! Selling has an Image problem!
If you Sell for a Living, I’m positive you’ve heard you’ll be viewed in the same light as the last Salesperson with whom your prospect or client had dealings! This situation illustrates a problem which goes much deeper than a previous meeting or interaction. It’s a symptom of a widespread negative view of Salespeople and Selling.
Have you ever heard a friend say they can’t Sell anything? I’ll bet you have. They’re just no good at it! Right! I do not believe anyone can’t Sell. I think they mean – I don’t want to Sell or – I don’t see myself as a Salesperson. Anyone can be taught Sales Skills.
As a matter of fact, I believe some people have such a negative view of Selling and Salespeople in general, they don’t ever want to be associated with it as an occupation.
Make no mistake about it, the negative view which is held about the Sales Profession is a huge problem to overcome. Why? Because – In every aspect of daily life you’ll encounter someone trying to Sell something to someone.
As a result of this inherent aversion to the Act of Selling, most people are constantly on guard.
The crazy thing is – People love to buy, but most hate to be Sold!
Now talk about a conundrum. You’re damned if you do, and damned if you don’t!
So how do you overcome the negative stereotype? How can you push through to Sales Nirvana, where everyone loves to see you coming and can’t wait to buy from you? You’ll need to analyze how you feel about Selling.
Ask yourself how you perceive salespeople. What they could do to make you respond better? Maybe the answers will give you insight on how You can Be A Better Salesperson and help you to understand some of the issues.
It has been said Nothing Happens Until Something is Sold.
If You’re in Sales, You will need to be Sold on Selling, it’s Your first step.
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